In order to maximize the effectiveness of video advertising on YouTube, account managers need to understand how these advertisements work. They need to collect data on channel subscriptions, clickthrough rates of CTAs, and views sourced from user sharing content and brand content. This information helps account managers better understand the value of their video ad budget. Non-skippable video ads appear midway through videos on YouTube. During this time, viewers will see a countdown with yellow markers that count down to the five-second ad.
TrueView
In-stream advertisements can be skipped during or before a video, but viewers still have the option to skip them after five seconds. TrueView in-stream ads are a standard on YouTube, with eight out of ten viewers preferring them over standard video ads. TrueView ads can also be tailored to include CTAs, and can play before or after a video, with a delay of up to five seconds.
To ensure a successful campaign, it is important to understand the nature of the TrueView YouTube ads. These 10-second ads are not skimmed by users and should therefore be relevant to the video and brand being advertised. The most effective campaigns make the viewer feel like they are a part of the video, not just an ad. For this reason, the ads are paid by the CPM method, and should be relevant to the brand and its message.
Non-skippable
YouTube unskippable ads were first introduced in 2018. They are the dreaded video ad that appears at random during a video. They have grown in size and length since then, from five-second pitches to an underwhelming 20-second motion picture. Despite its increased size and quality, YouTube users continue to complain about them. Now, the company is attempting to address this issue by offering new ways for advertisers to reach viewers.
Non-skippable video ads are becoming more popular on YouTube. They appear before, during, or after the main video. They are paid for on a CPM basis, unlike non-skippable ads. While skippable video ads allow users to skip the ad before the main video starts, non-skippable ads require viewers to view the whole thing. While these non-skippable ads aren’t ideal for product demos, testimonials, or stories, they are great for stimulating creativity. One way to find and copy the best bumper ads on YouTube is to check out the YouTube ads leaderboard.
Bumper
When a video is scheduled to air on YouTube, unskippable ads can appear before the video starts playing. A bumper ad can run for 6 seconds or less. In order to qualify for this type of ad, it must be of a high quality and have a clear goal. Providing too much content can confuse viewers and reduce the campaign’s effect. Instead, focus on one single point and one specific objective for your bumper ad.
Many brands are turning to YouTube unskippable ads to maximize brand awareness. YouTube’s popularity is backed by ad recall of more than 90% and more than 1 billion monthly viewers. The format is effective in driving traffic and growing brand awareness. Bumper ads are cheap, highly customizable, and take advantage of our short attention spans. With so much attention spans being reduced, bumper ads can make a difference in increasing your brand awareness and sales.
Discovery
YouTube, the giant video sharing website, is about to introduce a new feature that will make its ads unskippable by default. YouTube announced the change via a video posted on its official account. The new feature will force users to watch 15 to 20-second ads before they can see the actual content. Many users are not happy with the new change, so they have to wait through them. However, the new feature will allow users to edit videos in bulk.
One example is the Nutshell in-stream ad, which compares office annoyances to inefficient software. The ad makes viewers laugh and offers a free trial. By focusing on entertainment and humor, skippable YouTube in-stream ads can stand out amongst other videos and content with a serious tone. Furthermore, the ad will be easier to remember and keep your brand at the top of consumers’ minds.
